Meta discontinued its new AI image generation feature after significant criticism. The tool allowed image creation using public Instagram accounts without explicit user consent. Actors and a Hollywood union voiced strong objections regarding privacy concerns.

Advocacy groups like Public Citizen have condemned the rollout as an egregious invasion of privacy, criticizing Meta for quietly defaulting users into the system without explicit, affirmative consent.

Meta said it will discontinue an AI feature that allowed users to generate images using public Instagram accounts following days of criticism over the feature's opt-out policy, including by Hollywood talent agencies.