The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

In this alter-auto world we live in, there are basically three types of people building/driving custom rods: those that do it for the pure love; those that do it for ego or recognition; and those that ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

If you’re an avid fly fisherman, Tom Morgan Rodsmiths in Bozeman, Mont., needs no introduction. It occupies a singular position among fly-fishing-rod makers, focusing on customization and quality. “We ...

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Marine Veteran Matt Moore, owner of Hellbender Outfitters, builds custom fishing rods for Gold Star families and veterans in ...

STEVENS POINT, Wis. (WSAW) - It’s always nice when students can take learning out of the classroom and into the outdoors. That’s just what some juniors and seniors at the Charles Fernandez Center in ...

Entrepreneurs are risk takers. When it comes to investing and creating *** business, you must be creative. Problem solvers and I've been waiting for that aha moment of there's *** problem that needs ...