There is a distinct weight that comes with painting a logo that people have seen on the back of greeting cards for ...

It’s a little thing, but sometimes the little things in life bring us the most joy. The NBA is bringing back the old-school script logo for the 2022 NBA Finals. THE ...

Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story ...

The Larry O’Brien Trophy image will be back on the court for the 2026 NBA Finals. So will the classic script logo. It became ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its ...

The logo incorporates the fan-favorite font alongside the Larry O’Brien Trophy to honor the league’s 75-year history while looking to the future. Official release The 2022 Finals will feature the ...

SAN ANTONIO -- It's official: The NBA Finals logos are back at the NBA Finals. With no fanfare other than a social media post, the NBA announced Sunday that the image of the Larry O'Brien Trophy -- ...