Forbes

The Hidden Org Chart Problem Holding Back Direct Mail

Direct mail is having a moment. Budgets are growing, confidence is high and performance continues to hold up even as other channels become noisier and less predictable. According to research by the ...
Forbes

The State Of Direct Mail In 2024—And How Brands Can Get In The Game

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Printing Impressions

How to Build a Direct Mail Strategy That Actually Works

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...
Morningstar

Japs-Olson Company (JO) Expands Direct Mail Capabilities with New Technology and HiTrust Certification - Delivering More Speed, More Engagement, and More Impact.

LOUIS PARK, Minn., April 21, 2026 /PRNewswire/ -- JO today announced a major expansion of its direct mail capabilities through strategic investments in next-generation equipment and the achievement of ...
insider.si.edu

Direct Mail Program Records

This accession consists of records documenting the National Museum of the American Indian direct mail program, contracted out to Lautman and Company. Materials include direct mail membership and ...