Compare the true cost of DIY vs. professional reputation management, including hidden time costs, pricing models and when to hire help.

Ferry Hendrikx, who graduated last week with a PhD in computer science, is researching ways of building reputation profiles online that draw information from multiple sources. "The widespread use of ...

Forbes contributors publish independent expert analyses and insights. Lindsay Kohler is a behavioral scientist and future of work expert. In a time when trust in business is declining — Edelman ...